A new look and feel for one of the UK's leading digital culture magazines is helping this up and coming brand go from strength to strength.
We've had an ongoing relationship with the team at The 405 for several years now. We originally designed their identity and previous site some 4 years ago. During this time we have seen a dramatic increase in site traffic and in reputation. Their shortlisting for digital publication of the year in 2010 proved they were quite rapidly becoming one of the category leaders for features, reviews, interviews and news on the latest music, art and film.
We identified several problems with how their previous site was working and agreed that whilst maintaining the essence of what the brand stood for, the site needed a complete overhaul, front end and and back. We presented several routes, and came out with a clear winner, deciding that one of the most important things about the new design was a clear, intuitive, magazine like user interface that didn't draw focus away from the daily articles the site was posting.
It was also decided that this was the right time to monetise the site too, so we have worked with the 405 in implementing an advertising revenue strategy helping turn this blog, from its humble beginnings, into a viable working business.
The latest launch is phase 2 in a much larger strategy and we continue to work with this exciting up and coming brand to constantly improve its offerings.
We couldn't have asked for a better development team. From the initial design stages through to launch, they made sure our all our needs were met. They were always willing to offer up valuable advice so that we could achieve the best results.